For Sale By Owner

   

The virtue of self-reliance is as American as baseball and apple pie--except if you are trying to sell your own home. Here such a "virtue" can cost you time, effort--and possibly money.

The overwhelming majority of homes that sell are listed with a real estate agent, so you will be going against significant odds if you decide to sell your own home. The experience of a real estate professional may get you a better price and help you to avoid all the "little" things that can go wrong in a real estate transaction.
     

The desire to "save" the commission on a property is the reason most people decide not to work with a real estate agent. Prospective buyers who look for properties that are "For Sale By Owner" (FSBOs) are also wanting to avoid the commission--and to get a less-than-market-value deal. However, nothing is saved in the majority of FSBOs. Listing your home with a real estate professional can save you money, spare you the inconvenience of showing your home, and save you the time you would spend talking to buyers who could not qualify for a loan.

It is not unusual for homeowners to yield to the temptation to try to sell their own home. It seems easy enough--just place an ad in the weekend paper and wait for buyers to show up. Although it may seem easy, real estate sales are extremely complicated transactions.

The first pitfall
can come with pricing your property realistically. Homeowners often price their property too high initially, then, in a panic, drastically slash the price. Even if a buyer agrees to the initial asking price, there could be trouble if the buyers begin to feel that they have agreed to pay too much or if the lender's appraisal values the property at far less than the agreed-upon price. Some of our clients hired us to market their home professionally after weeks or months of trying to sell their home, or after their transaction fell through.
 
 After a month of trying to sell your home "By Owner" you have listed it with a real estate agent. You begin to notice that your agent doesn't seem to be marketing your home the same way you did. You ran classified ads every weekend, but your agent has only advertised twice all month. At the same time, you notice there is a lot more activity than you were able to generate on your own.
When your home is being marketed professionally, your real estate agent has many powerful selling tools that make it worth hiring someone who is experienced and competent. Some advantages to hiring an agent are the national and worldwide referral networks, the Multiple Listing Service, and the Internet. We advertise extensively in almost every media available including TV, which may bring in a call from the people who will buy your home. We work cooperatively with other brokers and share information about listings. Communication is the key to our success. We use all of these tools to market our listings aggressively to get sales action!
 
I realize that you would like to sell your home yourself.

I also know that you will be approached by other Real Estate Professionals who would like to represent you in the sale of your home.
 
I would just like a chance for an interview to show you my marketing plan and how I can save you time, and in the end, money.

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